Searching for Meaning at a Biohacker Conference

My reflections from three days at Eudemonia Summit

Nov 25 • 

Aaron Miller

9

2

3

How To Make Money Trading on Kalshi

I explore the wild west of market makers trading on prediction markets

Nov 13 • 

Aaron Miller

7

2

A Momentarily Comprehensive Guide to Prediction Markets

Inside the race to build Kalshi, Polymarket and a $100 billion-plus asset class

Published on Will Ventures' Substack • Nov 4

October 2025

A Whoop For Your Brain

Could brain-sensing wearables become the next $10B+ consumer health device?

Oct 28 • 

Aaron Miller

14

1

Hype Aside, How is AI Actually Impacting the Sports Industry?

We spoke with league and team executives to hear what AI applications they're most excited about

Published on Will Ventures' Substack • Oct 22

Are Combat Sports Ready For Their Golf Moment?

Golf surged in popularity the last five years. Combat sports' moment could be next.

Oct 7 • 

Aaron Miller

10

5

1

September 2025

Oura Hits $11B. Can It Reach $100B?

Oura will have to evolve from a nice-to-have wellness company into a need-to-have healthcare company

Sep 30 • 

Aaron Miller

5

College Sports is Breaking. Here’s How We Fix It.

We explain why college sports' cost crisis is only getting worse, and we propose a blueprint to restructure the system for the long-term

Published on Will Ventures' Substack • Sep 3

July 2025

The Longevity Land Grab

VCs are rushing to fund consumer longevity startups. We explore who will build the category-defining longevity platform, and we share our investment…

Published on Will Ventures' Substack • Jul 21

June 2025

Investing in Israeli Sports & Entertainment

Israel’s consumer tech scene is quietly taking off — and sports & entertainment companies are leading the charge.

Published on Will Ventures' Substack • Jun 3

May 2025

Investing In Creator-Led Brands, At Peak Creator-Led Brand

More creators than ever are launching their own beauty, apparel and F&B products. I provide a framework for investing in creator-led brands, and make…

Published on Will Ventures' Substack • May 19

March 2025

The $5 Billion Creator HoldCo

As Beast Industries seeks a $5 billion valuation, we explain how creator HoldCos emerged, why they appeal to creators & investors, and how we’d evaluate…

Published on Will Ventures' Substack • Mar 24